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Ferrari Sold Fewer Cars in 2013, Hit Record Profit

Back in 2012, Ferrari posted record sales, subsequently explaining that it would limit its volume to 7,000 units per year to preserve its exclusivity factor. Well, it seems they’re sticking to that rule, but that doesn’t stop the Italians from boosting their profit, as shown in the fresh 2013 sales numbers.
Ferrari F12 Berlinetta burnout 1 photo
Photo: Ferrari
Ferrari sold 6,922 vehicles in 2013, which translates into a 5.4 percent decrease. In spite of this, the company’s revenue went up 5 percent at $3.16 billion (EUR2.3 billion), while net profit increased by 5.4 percent to EUR246 million ($338.5 million). What’s more, the Prancing Horse’s net cash stood at EUR1.36 billion ($1.87 billion). All three aforementioned figures are record values for Ferrari.

In addition, Ferrari’s brand-related efforts, such as the official merchandise, saw the revenue hit a record level in 2013. They reached EUR54 million ($74.3 million) after growing by 3.6 percent.

Of course, the aforementioned figure doesn’t mean much in the general Ferrari revenue context, so where does the rest of the increase come from? Well, the company explained that each and every vehicle sold last year was touched by its Tailor-Made Program or its Special Projects Division and well know how much personalization can cost.

As for what Ferrari’s sahreholders do with the funds, we have to explain that the automaker invested EUR337 million ($464 million) in R&D last year.

Ferrari said it iw making efforts to keep waiting times from growing (these can sometimes reach two years), refering especially to North America. This stays its key market, having taken a 9 percent market share in 2013, or 2,035 units.

China once again came in second with 700 units, followed by the UK with 700 cars. As for Ferrari’s home market, this has "become a marginal market for the luxury car sector”, with Ferrari pushing just 205 cars here.

The icing comes from British research company Brand Finance, which confirmed Ferrari’s position as the world’s most powerful brand. And no, they’re not just referring to the auto world, which means Ferrari topped names such as Coca Cola or Google.
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About the author: Andrei Tutu
Andrei Tutu profile photo

In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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