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Ferrari's VP Of Design Says "No" To SUV

Ferrari is surely not building an SUV, at least not with the current leadership team still onboard. Flavio Manzoni, the senior vice president of design for Ferrari, stated that there is no chance that the brand will manufacture an SUV.
Ferrari FF 1 photo
His statement came in an interview for the Australians at CarAdvice, who talked with Mr. Manzoni while he was on his first visit to the continent.

Manzoni was present Down Under for the launch of the Ferrari GTC4 Lusso. Naturally, reporters asked him about a potential SUV in the Ferrari range.

The SUV topic is a natural occurrence, as the Italian supercar brand seems to be the only one that’s against them, apart from for Koenigsegg, another hypercar maker that has said it will not consider making one.

In the interview, Ferrari’s senior VP of Design explained that the automaker does not plan an SUV because it would be too heavy, and with a center of gravity that would be too high.

Manzoni then reminded everyone on the features that Ferrari seeks when building a new model, including the constant strive for the best performance possible.

Naturally, an SUV would not suit the Ferrari philosophy, because it will not match the performance of other models in the range. Manzoni also thinks the SUV craze is just a trend, and says the company will not copy other automakers to profit from a "marketing opportunity, because that is not principal at Ferrari.

Flavio Manzoni went so far as to quoting Sergio Marchionne, the CEO of Fiat Chrysler Automobiles, who has said many times that he would rather be shot than make a Ferrari SUV. If there is something we have learned by studying the automotive industry as car fans and journalists alike, it is best never to say never, just like in that old James Bond movie. Hint - it was in the title, and Sir Sean Connery was playing the 007 role, so we suggest watching it.

 
 
 
 
 

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