In terms of sales figures, China has always been an attractive market for all car companies, especially those in the United States who were last year seriously put at risk due to financial difficulties in the domestic market. As a result, more and more carmakers are focusing their efforts on their Chinese lineups, trying to expand as much as possible.
The latest name to be heading to China is believed to be Lincoln, as Ford believes that its luxury brand could be able to make a name for itself in a market already dominated by BMW, Mercedes and Audi. The curious thing is that Ford doesn't consider Cadillac, Acura or Infiniti as potential rivals, as China Car Times writes, despite the fact that all three have already established their operations in the country.
On a separate note, Ford performs great in China, as the carmaker posted a 24 percent increase in August, with 368,103 units sold since the beginning of the year.
The company sold 44,047 units in August through its joint ventures in China, Changan Ford Mazda Automobile (CFMA) and Jiangling Motors Corporation (JMC), or, if you like, 24 percent more than the same month of 2009. Since the beginning of the year, the carmaker has sold a total of 368,103 units, an increase of 42 percent over the same period in 2009.
“As we continue to implement our plan to make quality, fuel-efficient with smart technology that represent great value to consumers in China, we hope to accelerate this growth momentum with new investments that expand our product portfolio and distribution channels," said Robert Graziano, Ford Motor China CEO.
If bringing Lincoln in China is one of the investments Robert Graziano was talking about, we have to wait and see...
The latest name to be heading to China is believed to be Lincoln, as Ford believes that its luxury brand could be able to make a name for itself in a market already dominated by BMW, Mercedes and Audi. The curious thing is that Ford doesn't consider Cadillac, Acura or Infiniti as potential rivals, as China Car Times writes, despite the fact that all three have already established their operations in the country.
On a separate note, Ford performs great in China, as the carmaker posted a 24 percent increase in August, with 368,103 units sold since the beginning of the year.
The company sold 44,047 units in August through its joint ventures in China, Changan Ford Mazda Automobile (CFMA) and Jiangling Motors Corporation (JMC), or, if you like, 24 percent more than the same month of 2009. Since the beginning of the year, the carmaker has sold a total of 368,103 units, an increase of 42 percent over the same period in 2009.
“As we continue to implement our plan to make quality, fuel-efficient with smart technology that represent great value to consumers in China, we hope to accelerate this growth momentum with new investments that expand our product portfolio and distribution channels," said Robert Graziano, Ford Motor China CEO.
If bringing Lincoln in China is one of the investments Robert Graziano was talking about, we have to wait and see...