From CEOs and Formula One drivers to journalists, many names in the motoring industry have already taken on the ALS Ice Bucket Challenge. We’ve even seen a melange between the ice-cold water and some tire-melting action, but today we came across the... deepest implementation of the automotive phenomenon into the ALS challenge.
This involves an Ariel Atom and, given the open body of the creature, you can probably tell where the story is going. The stunt was put together by two members of the GT Scotland motoring community, who decided to mix the challenge with the not-exactly-hot Scottish air.
In case you’ve been on holiday at the North Pole and haven’t heard of the ALS Ice Bucket Challenge, here’s the deal. ALS stands for Amyotrophic Lateral Sclerosis, a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord, paralyzing its victims and eventually killing them.
While the cold water shenanigan is here just to raise awareness, the idea is to donate to the official ALS Association. And yes, you can obviously help the Association gather funds in order to find a cure for this disease while skipping the public cold shower.
The ALS challenge was popularized by philanthropist Corey Griffin, who wanted to raise funds for the goal after his friend Pete Frates was diagnosed with Amyotrophic Lateral Sclerosis. Corey managed to raise over $100,000 (€75,400) hours before he drowned in a... diving accident.
The awareness level has indeed been taken to new heights - with all the celebrities taking on the challenge, the ALS foundation has managed to raise over $22 mil (€16.6 mil).
In case you’ve been on holiday at the North Pole and haven’t heard of the ALS Ice Bucket Challenge, here’s the deal. ALS stands for Amyotrophic Lateral Sclerosis, a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord, paralyzing its victims and eventually killing them.
While the cold water shenanigan is here just to raise awareness, the idea is to donate to the official ALS Association. And yes, you can obviously help the Association gather funds in order to find a cure for this disease while skipping the public cold shower.
The ALS challenge was popularized by philanthropist Corey Griffin, who wanted to raise funds for the goal after his friend Pete Frates was diagnosed with Amyotrophic Lateral Sclerosis. Corey managed to raise over $100,000 (€75,400) hours before he drowned in a... diving accident.
The awareness level has indeed been taken to new heights - with all the celebrities taking on the challenge, the ALS foundation has managed to raise over $22 mil (€16.6 mil).