Drink, Drive, Get Your Head Through a Wall, Die.

Simple, blunt, cruel, effective. This is how, in the view of some Russian authorities, an anti-drunk driving campaign should look like. Because, they figured, drinking and driving kills. Why should such a campaign go easy on drivers, then?

Over night, in the otherwise vodka-loving city of Nizhniy Novgorod (there's nothing wrong in being a vodka loving-city, provided you don't get behind the wheel after you ingested a few hundred grams), one creepy road side surfaced.

Its goal is simple. Show drivers not what can, but what will probably happen to them if they drink and drive. A dummy, soaked in blood, is stuck into the billboard, with the legs dangling on one side and with the torso hanging on the other. The extremely good mood of the wannabe dead driver is expressed with the help of the Santa hat on his head, while his activity prior to the crash is being enforced by the steering wheel stuck to its hands.

Accompanying the body of the dead dummy, a few words, which put together spell, according to English Russia “Your body could have been here.”

Drinking and driving are two activities that, in the eyes of the Russian drivers, mix very well. Of course, authorities disagree, considering that a great percentage of the 35,000 people killed and 215,000 injured annually can be blamed on drunk driving. Easy math, considering that one million Russians are caught for drunk driving each year (no one knows how many others don't get caught).

In July last year, President Dmitry Medvedev said stop and announced a total drunk driving ban in Russia. Apparently, not many listened, hence the need for this billboard here.