Mr. Worldwide himself, rapper and entrepreneur Pitbull, is making another surprising career “change,” becoming co-owner of a NASCAR team.
The announcement was timed to coincide with the rapper’s 40th birthday, in what one assumes was a BD present he gave himself. You can see it in the tweet embedded below; the announcement is aptly set against his most recent single, I Believe That We Will Win, and has all the trappings you’d expect of a video for a celebrity endorsement.
Pitbull is a bit more than just a celebrity association, though. He’s taken an ownership stake in the new Trackhouse Racing NASCAR Cup Series team, joining team founder Justin Marks. The team lists the only Mexican driver currently in the NASCAR Cup Series, Daniel Suarez, at the wheel of a Chevrolet Camaro with an engine by Richard Childress Racing.
In case you were already expecting this, the latest from Pitbull is meant as a means to boost inclusiveness and diversity in the sport. The announcement also highlights this, though, in his own announcement, the rapper himself chooses to focus on a lifelong passion he finally gets to live out. That’s what an estimated worth of $100 million can do for you.
“I’ve been a fan of the NASCAR story since the movie ‘Days of Thunder’, now I’m an official co-owner of the Team Trackhouse racing team. Thank you Justin Marks, Ty Norris & Daniel Suarez for the great opportunity. This is a great way to celebrate my 40th bday, so Get Ready!” Pitbull says on his social media, before adding his trademark phrase, “Dale!”
Dale! indeed. Pitbull brings heightened attention to the team, as well as a string of business collaborators and potential sponsors, including Budweiser, Miami Grill, and Voli 305 vodka.
“Pitbull is an iconic talent in the music industry and has tremendous passion for NASCAR racing,” NASCAR says in a statement. “We look forward to working with him to further engage diverse audiences and introduce new fans to our great sport.”
Pitbull is expected to make an in-person appearance in his new official capacity at the Daytona 500 next month.
I’ve been a fan of the @NASCAR story since the movie ‘Days of Thunder’, now I’m an official co-owner of the @TeamTrackhouse racing team. Thank you Justin Marks, Ty Norris & Daniel Suarez for the great opportunity. This is a great way to celebrate my 40th bday, so Get Ready! Dale! pic.twitter.com/vDA199TE0h
Elena has been writing for a living since 2006 and, as a journalist, she has put her double major in English and Spanish to good use. She covers automotive and mobility topics like cars and bicycles, and she always knows the shows worth watching on Netflix and friends. Full profile
Would you like AUTOEVOLUTION to send you notifications?
Google News