Corporate Design Award for Audi

Being a manufacturer in the modern world does not only mean you will have to limit yourself to building cars, but also have an overall image which will help you sell them. That overall image includes the corporate design, a trait of a company which in Germany is subject to the German Designer Club awards.

The group decided that this year one of the Corporate Design Awards should go to German carmaker Audi, marking the second such prize received by the Ingolstadt based manufacturer.

“Audi has made enormous progress over the past few years,” Sven Schuwirth, head of Brand and Sales Development for Audi motivated the reasons which led to the award.

“This is due in no small part to our high design standards, which are of course also reflected in brand communications.”

As some of you already know, Audi revised its image last year, when it celebrated its 100th anniversary. For a year now, Audi's image is dominated by aluminum silver, a color which the carmaker says represents Audi’s core competence of lightweight design.

At the core of the brand's image remain the four Audi rings, only with a revised design. The logo, to be seen on the radiator grille and the rear of all new Audi models enhances the “Vorsprung durch Technik” leitmotif.

The new Audi, or at least its image, was created by Mutabor Design (corporate design for advertising, TV ending, literature and picture style) and MetaDesign (logo and colors).

To win the award, Audi had to battle 39 projects. Aside for Audi, five others received the same Corporate Design Award.