“The Audi brand’s 100-year anniversary was the ideal occasion for evolving our corporate identity. A lot of lifeblood was invested in this project – and all participants are therefore delighted about the award,” Jutta Carina Frisch, Head of Brand Development and Corporate Identity said in a release.
As you know, Audi has somewhat change the design of its logo, with the new four-ringed design being more contemporary, of higher quality and more precise, as the carmaker says.
The modern Audi logo shows a three-dimensional texture and shadowing, resulting in a polished chrome look. The Audi name is now smaller, has moved away from the center to the bottom left corner, while the font has changed as well.
The font used has been designed by the typographers Paul van der Laan and Pieter van Rosmalenm, who won an international competition.
“The theme of the design is ‘Pure and Clean’,” Bruno Redelberger, Project Manager for the new corporate design added. “Clear, minimalist and focused on what’s essential.” The new look is synonymous with perfection, technological expertise and the Audi brand’s design standards.
Audi's new image has been handled by MetaDesign (logo and colors) and Mutabor (corporate design for advertising, TV endings, literature, picture style)
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