Photo: Jaguar
The Jaguar I-Pace was unveiled a few months back on a backdrop of excitement for the new model, coming from both media and the industry as a whole.
The Tesla contender was supposed to be a hit among those in the market for an EV, as it looks good, comes with decent performance and is not prohibitively expensive. But something went wrong down the line and sales are not all that great.
Maybe the car lacks exposure, Jaguar thought. So, to let everyone in on the pains and gains of designing an electric SUV, the carmaker will show on September 15 a bespoke full-size clay model of the I-Pace.
The unveiling is to take place at the grand opening of the new V&A Design Museum in Dundee, Scotland, as a means to show “the painstaking and elaborate design process behind the firm’s first all-electric vehicle as well as the steps followed to create all new Jaguars.”
The venue was chosen by Jaguar partly because of the Scottish roots of the company’s head designer, Ian Callum, the man responsible for bringing into the world the i-Pace.
In Europe, the I-Pace is only marginally noticed. In the first two months on the market, it sold 100 units combined, according to Car Sales Base. In June, 140. July was the peak month, with 283 units sold. Horrible numbers, given the expectations of both Jaguar and the industry.
In the U.S., things look a little better, as Jaguar struck a deal with Waymo to deliver 20,000 electric SUVs. The cars are to be used by Waymo to help it become the world’s first company to offer self-driving transportation services to the public.
The deal was signed in March when Waymo also said its services should be up and running by the end of the year. But as December approaches, there’s no self-driving Waymo publicly available in sight.
Maybe the car lacks exposure, Jaguar thought. So, to let everyone in on the pains and gains of designing an electric SUV, the carmaker will show on September 15 a bespoke full-size clay model of the I-Pace.
The unveiling is to take place at the grand opening of the new V&A Design Museum in Dundee, Scotland, as a means to show “the painstaking and elaborate design process behind the firm’s first all-electric vehicle as well as the steps followed to create all new Jaguars.”
The venue was chosen by Jaguar partly because of the Scottish roots of the company’s head designer, Ian Callum, the man responsible for bringing into the world the i-Pace.
In Europe, the I-Pace is only marginally noticed. In the first two months on the market, it sold 100 units combined, according to Car Sales Base. In June, 140. July was the peak month, with 283 units sold. Horrible numbers, given the expectations of both Jaguar and the industry.
In the U.S., things look a little better, as Jaguar struck a deal with Waymo to deliver 20,000 electric SUVs. The cars are to be used by Waymo to help it become the world’s first company to offer self-driving transportation services to the public.
The deal was signed in March when Waymo also said its services should be up and running by the end of the year. But as December approaches, there’s no self-driving Waymo publicly available in sight.
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