Chrysler Excited with July 2009 Sales

How else could it be since together with General Motors and Ford it accounted for 47 percent of all CARS sales? Chrysler posted a 30 percent sales increase in July compared to the previous month, with no less than five vehicles posting new month sales records in this July.

And to be more specific, Chrysler delivered a total of 88,900 units, a decrease of 9 points versus the same period of the previous year.

Obviously, the United States Car Allowance Rebate System (CARS) helped a lot, as consumer traffic in Chrysler, Jeep and Dodge dealerships doubled last week compared to the same period of 2008.

"The government's program is doing what it is designed to do-spur consumers to trade in older gas guzzlers for new, fuel-efficient vehicles," said Peter Fong, President and Chief Executive Officer-Chrysler Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. "While we don't expect the industry sales forecast to change dramatically, we are seeing encouraging signs that consumer confidence is building, and more consumers are considering purchasing a new vehicle."

"The new-vehicle sales market got a shot in the arm the last week of July," said Steven Beahm, Vice President-Sales Organization, Chrysler Group LLC. "As a result of customers visiting their local Chrysler, Jeep or Dodge dealer, largely based on the news of the CARS program, retail sales of Chrysler Group small cars were up 52 percent compared with July 2008 and 106 percent versus June 2009."

Here are the most important figures posted by Chrysler following this successful sales month:
  • Dodge Journey, Avenger and Caliber and Jeep Patriot and Compass registered their best July sales ever
  • Jeep Patriot sales increased 134 percent (8,059 units) compared with July 2008 and 192 percent versus the previous month
  • Jeep Compass sales were up 95 percent (2,727 units) versus July 2008 and 183 percent compared with the previous month
  • Dodge Caliber sales were up 63 percent (7,718 units) compared with July 2008 and 121 percent versus the previous month
  • Dodge Avenger sales increased 30 percent versus July 2008 (5,022 units) and 143 percent compared with the previous month
  • Dodge Grand Caravan sales increased 37 percent versus July 2008 and 44 percent compared with prior month
  • Chrysler PT Cruiser sales were up 24 percent (2,377 units) compared with July 2008 and 271 percent versus June 2009
  • Mopar posted a U.S. sales increase of 9 percent in July compared with June 2009, which follows a month-over-month sales increase of 8 percent in June 2009


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