Caterham Drive Experience at the Autosport Show

Visitors to the Autosport International show at Birmingham’s NEC had the opportunity to get a taste of the Caterham Drive Experience. According to Caterham, there have been over 2,000 members of the public who took the indoor drift course with a professional driver at the helm of a Caterham Seven.

Caterham Drive Experience, which usually takes place at the UK’s top race circuits, like Silverstone and Brands Hatch, was made possible thanks to a partnership with Comma.

“Throughout the four-day show, 90,000 visitors sampled Europe’s largest dedicated motorsport exhibition, catering for trade professionals and enthusiasts alike, with people queuing throughout the weekend for a chance to sample the Sevens,” a company statement reads.

“This year’s show marked the return of the CDX event after a two-year absence and punters were not disappointed by the adrenalin-fueled ride of their lives.”

The Caterham Drive Experience days were designed initially as a way to offer a preview of what was like owning a Seven. The first CDX event of the year kicks off at Brands Hatch on 23 January.

“It’s great to see first-timers in the car rendered speechless as they witness a smoking tire track being drawn through the laws of physics, but even those who have been in the cockpit of a Seven many times still get as much of a blast out of the car. The noise, the smells and sensation of speed always puts huge grins on faces,” James Drake, Caterham Cars’ Marketing Manager, said in a release.