If we were to judge by how many comments and views Catrinel and the Abarth 500 got, we would have expected Fiat took home the glory during the Super Bowl, but Cadillac says their 30-second ad for the ATS sedan was the most as the most-viewed single advertising spot in U.S. television history, based on the Kantar Media’s Super Bowl audience study.
Apparently, some 111,3 million homes got to hear “Go to Green Hell” this Sunday, more than the 2011 Super Bowl’s “Miss Evelyn,” a spot for the Chevrolet Camaro. We think that GM’s advertisers know how to place an ad during prime time to get the most people to watch this. And they should, since we hear a 30-second ad went for over $4 million on average this year.
”We have a big message this year – Cadillac is expanding with new models challenging the world’s best luxury cars. This stunning viewership data proves that Cadillac’s big message reached the largest audience,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When it comes to Super Bowl ads, everyone has opinions on their favorites. But it’s a fact that this Cadillac spot had the biggest audience during the game.”
”We have a big message this year – Cadillac is expanding with new models challenging the world’s best luxury cars. This stunning viewership data proves that Cadillac’s big message reached the largest audience,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When it comes to Super Bowl ads, everyone has opinions on their favorites. But it’s a fact that this Cadillac spot had the biggest audience during the game.”
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