Photo: CarPix
At the end of July, General Motors filed four trademarks with the US Patent and Trademark Office. Applications have been made for the Cadillac CT5, Cadillac CT6, CT5 and CT6, suggesting that two new models are to be launched in the near future. Fast forward two months or so since then and we found out that the mysterious upcoming Caddy flagship sedan is going to bear the CT6 moniker.
In an official statement, chief marketing officer Uwe Ellinghaus declared: "the Cadillac CT6 continues our brand’s elevation and global growth. [The] CT6 will constitute an entirely new approach to the prestige sedan, emphasizing a dynamic driving experience and advanced technology,” the man concluded. Pretty curious naming strategy here…
…but it's somehow explainable if you research into the Cadillac head's past. After he left Audi, Johan de Nysschen has previously worked for Infiniti, where he was hired to come up with a branding strategy for the manufacturer's lineup. That's how we got the Q50, QX50, Q60, QX60, Q70 and QX80. As such, Johan will apply the same treatment for Cadillac.
The American luxury manufacturer explains that the CT6 moniker is derived from Cadillac’s use of CTS for its centerpiece model. The name also indicates a coming shift to a simplified naming convention for future Cadillac models. Under this strategy, familiar lettering like “CT” would be used for other models, with the number indicating the relative size and position of the cars in the Caddy lineup hierarchy.
Slated to enter production late next year at General Motors' Detroit-Hamtramck facility in Detroit Motor City, the Cadillac CT6 will also be a tech showcase thanks to a gizmo called Super Cruise, also known as automated driving technology in plain English. In Caddy's own words, Super Cruise will offer users a type of driving experience that includes hands-off lane following, braking and speed control both on the freeway and in bumper-to-bumper traffic too.
…but it's somehow explainable if you research into the Cadillac head's past. After he left Audi, Johan de Nysschen has previously worked for Infiniti, where he was hired to come up with a branding strategy for the manufacturer's lineup. That's how we got the Q50, QX50, Q60, QX60, Q70 and QX80. As such, Johan will apply the same treatment for Cadillac.
The American luxury manufacturer explains that the CT6 moniker is derived from Cadillac’s use of CTS for its centerpiece model. The name also indicates a coming shift to a simplified naming convention for future Cadillac models. Under this strategy, familiar lettering like “CT” would be used for other models, with the number indicating the relative size and position of the cars in the Caddy lineup hierarchy.
"This is a car that Cadillac needs, that will define its brand" - GM global product chief Mark Reuss
But that'll happen later, so let's go back to the CT6 flagship. Travis Hester, executive chief engineer of the CT6, explains that the CT6 "will be the lightest and most agile car in the class of top-level large luxury sedans," as in the Mercedes-Benz S-Class, Audi A8, BMW 7 Series and Lexus LS. "Using the lessons learned from our dynamic ATS and CTS product lines, we developed an entirely new vehicle architecture for the CT6. It will employ a mixed material philosophy that combines the best and most efficient components optimized for each area of this new top-of-the-range car,” he concluded.Slated to enter production late next year at General Motors' Detroit-Hamtramck facility in Detroit Motor City, the Cadillac CT6 will also be a tech showcase thanks to a gizmo called Super Cruise, also known as automated driving technology in plain English. In Caddy's own words, Super Cruise will offer users a type of driving experience that includes hands-off lane following, braking and speed control both on the freeway and in bumper-to-bumper traffic too.
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