Photo: Buick
Buick has been awarded with the 2013 Luxury Brand of the Year for its creative advertising campaign last year by Ace Metrix, who measures ad creative effectiveness based on viewer reaction to national TV commercials.
Buick won the Luxury Auto category with “a steady cadence of clever ads that focused on technology, performance and value,” Ace Metrix said, adding that the US-based automaker placed above German luxury automakers Mercedes-Benz and BMW.
In addition, the “Landing” ad for the Buick Enclave was the highest-performing automotive commercial since Ace began measuring ads in 2009. To be considered for Ace Metrix Brand of the Year, brands must have debuted five or more unique pieces of creative ads.
“This award reinforces that our campaigns are really speaking to consumers and spreading the word about Buick’s great lineup of luxury vehicles,” said Sandra Moore, director of Buick advertising and sales promotion.
In addition, the “Landing” ad for the Buick Enclave was the highest-performing automotive commercial since Ace began measuring ads in 2009. To be considered for Ace Metrix Brand of the Year, brands must have debuted five or more unique pieces of creative ads.
“This award reinforces that our campaigns are really speaking to consumers and spreading the word about Buick’s great lineup of luxury vehicles,” said Sandra Moore, director of Buick advertising and sales promotion.
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