2015 M-Class W166 Survives a Demolition Derby

Mercedes-Benz M-Class W166 1 photo
Photo: MB USA/YouTube
The first Mercedes-Benz model in history to ever get the IIHS Top Safety Pick+ awards is, as most of you know by now, the M-Class W166.
The third generation of the mid-size Mercedes-Benz SUV managed a great performance in all the types of crash tests that the american safety institute threw at it, including the recently-introduced and game-changing small front overlap.

The following ad is obviously capitalizing on the best-in-class safety features of the M-Class, and to be honest we absolutely loved both the idea and the way it was brought to life, bridging together humor and facts in a non-intrusive way.

Unlike the G-Class, whose safety was marketed some years ago from an entirely different perspective, the M-Class W166 relies on a number of electronic active safety systems which prevent it from actually getting into an accident - like Distronic or Pre-Safe - while the IIHS rating takes care of the mareting for the passive safety credentials.

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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the project.
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