Everybody knows that the three things men love the most in the world are their cars, beer and loyal dogs, not necessarily in that order. Sure, there's also family, but does your wife greet you every day with slipper and a wagging tail? We don't think so. Budweiser thought the best way to go about making an anti drunk driving commercial was to use the man's very best friend.
Since they are young, some breeds of dogs, especially the bigger ones, get very emotionally attached to their owners, so much so that every minute spent apart is pure agony for them.
In the next video, what looks like your average lovable Labrador is waiting for his master/best friend to come home after he said he'd only be gone for a few hours.
Even though this is just a dog, the emotional bond his master has with him should make him realize that there's somebody eagerly awaiting his return and that it's not worth risking your life by driving under the influence.
This isn't exactly the first time Budweiser used dogs in its commercial. We need only think back to the 2013 super bowl to remember the inter-species "brotherhood" between a golden retriever and a Clydesdale.
This latest ad was shot as part of the "Global Be(er) Responsible Day, something that Budweiser has been involved with for five years now.
AB InBev, a Belgian-Brazilian multinational company that owns the Budweiser brand and is credited with being the world's largest brewer, recently released the results of a survey it conducted toward the responsible serving and selling of alcohol beverages. Here's what they found:
Most consumers either don't mind (39%) or are flattered (15%) when asked to show identification.
Men are 30% more likely than women to be asked to show identification.
More than one in three adults across the globe (36%) want responsible drinking tips from servers and sellers.
Almost half of adults (45%) are open to suggestions about getting a safe ride home.
Shakira is ranked the world's most popular celebrity designated driver (23%), followed closely by Kate Middleton (22%) who was voted the second most popular.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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