Creative Anti Drunk Driving Ads Show Alcohol Has the Power of a Gun

Don't drink and drive ads 5 photos
Photo: Don’t Drive Drunk Foundatio
Leo Burnett Drunk Driving AdsLeo Burnett Drunk Driving AdsLeo Burnett Drunk Driving AdsLeo Burnett Drunk Driving Ads
Have you been to the pub for a couple of drinks with your friends and though you’re OK to drive home? Well think again, as even a little alcohol can severely dull your senses and judgement skills to the point where you’re far more likely to have a car crash.
Governments all over the world are doing what they can to enforce strict drunk driving laws. But raising awareness is equally as important.

The Don’t Drive Drunk Foundation has asked the Leo Burnett Thailand agency to create these powerful and creative prints in order to sensiblize the public to the dangers they’re subjecting themselves to. The message is as clear as it is graphic, drinking and driving is like putting a gun to your head and pulling the trigger yourself.

Leo Burnett seems to be at the center of the fight against DUI. A year ago, the London division was asked to create the “Think!” video for the Government's road-safety campaign run by the Department of Transport. In it, a mannequin is thrown against the other side of a mirror to show people in a bathroom what it’s like to hit a pedestrian and have him go through the windshield.

Alcohol can affect your driving in many ways: reduced vision, slow reaction times, reduced concentration, a feeling of relaxation which could result in sleep, failure to obey roar rules and a feeling of overconfidence.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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