BMW Regains Top Spot in USA Premium Sales, Besting Mercedes-Benz

2016 BMW 3 Series Facelift 1 photo
Photo: BMW
It’s an extremely tight race at the top of the sales charts in the US within the premium segment. After Mercedes-Benz sold more cars than BMW in May, the Munich-based company made a comeback and regained the top spot with an even bigger growth.
To be more precise, BMW sold 32,176 units in the US across the previous month while Mercedes-Benz sold 28,044. Both companies showed growth compared to the same month of last year but while the Bavarians grew by 6.5%, their rivals sold only 5.8 percent more.

Overall, when looking at the figures for the whole year, BMW posted a year-to-date increase in sales of 7.1 percent to a grand total of 168,623 units while Mercedes delivered 164,970. In percentages, the challenger grew more, at 8.8%. As you can see, at the moment, there’s just 3,653 units between the two giants.

The best selling car for the blue and white roundel company was the 3 Series, as usual. What’s surprising is that unlike Mercedes, it’s not its cheapest model. The growth the three-pointed star company is recorded is due mainly to the CLA-Class which is its cheapest FWD model in the line-up. That could also point to a couple of differences in the demographic that is interested in the two brands.

Compared to June of 2014, the X5 SUV posted an incredible 89 percent surge in demand while the 4 Series came in second with a growth of 69 percent.

When it comes to Audi, even if this was yet another month of constant increase in demand, they are still far behind with 93,615 units. Due to the new A3 line-up, they are also starting to cover more ground but with 18,262 deliveries across June, things aren’t looking great for now.

They are overshadowed by Lexus that comes in third in this ad-hoc top, they too reported an 11 percent increase in sales, at a grand total of 26,121. So far, the Toyota-owned brand sold 158,848 units, a 15 percent increase.
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