BMW Regains Luxury Sales Crown in 2014 in the US

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Last year, Mercedes-Benz managed to outsell BMW in the US, stealing its much loved crown. However, BMW wasn’t going to just roll over and give up. Oh no, they pushed even harder and the numbers so far in 2014 show that the Bavarians are about to regain their title.
BMW managed to regain the lead in the luxury market in 2014, with a grand total of 127,181 units, a 12 percent increase over last year and a shy 2,063 more than what Mercedes managed to sell so far. Some of this success can be attributed to the 25.5 percent increase in SUV sales.

However, Mercedes has brought its big guns to the table. They introduced the CLA-Class last year, their cheapest model, they revamped the E and S-Class and will start selling the GLA-Class, a compact crossover, in the US this fall. Furthermore, the C-Class was just launched and it will also chip in later on, this year.

BMW is countering with a couple of new models itself. The X4 will start being delivered this year as well as the 4 Series Gran Coupe, new X6, M3 and M4. The 2 Series Active Tourer, the company’s first ever front-wheel-drive car, could also reach American shores despite some officials denying it. Can you imagine a better fit for anyone else but a soccer mom? We can’t....

According to Forbes, through May 2014, BMW had the biggest market share in the US luxury segment, with 23.6 percent. Mercedes-Benz is breathing down its neck with 23.2 percent while Lexus is coming up with 21.4 percent. Audi doesn’t seem to matter in this segment anymore.

With the new models introduced and the i3 starting to pick up sales, things are bound to head upwards for the Munich-based company. However, whether the Bavarians or the Swabians will win, it’s still to early to say, as the difference is minuscule and there are still 6 months to go.
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