BMW Is Still the King of Premium Car Sales Worldwide

Last month proved to be the best April in BMW’s history, the sales recording an increase of 8 percent compared to the same period of last year. Over 140,000 units were sold in the fourth month of this year, keeping the competitors at bay, for now.
BMW AUDI 1 photo
Photo: Original image by autoevolution
Over the first four months of the year, the Bavarians managed to sell 11 percent more cars than in 2013, adding up to 569,100 vehicles, a number that might get them all that closer to the goal they are trying to reach this year: more than 2 million vehicles delivered worldwide.

The biggest sellers were, of course, the 3 and 5 Series models that grew by 3.9 percent, respectively 4.2 %, to new highs. The smaller model was sold in 153,623 units over the first four months alone while the latter accounted for 122,510.

SUVs were also popular, with the crossover X1 leading the pack with 55,342 units, followed by the X3 with 53,098 and X5 with a growth of 20.8 percent to 42,753 units.

However, some of its rivals did even better in percentage gains. Audi, the current number two in the world sales chart managed a 12 percent sales increase, reaching 149,050 units delivered over April while Mercedes grew even more, by 14 percent, up to 133,077 units.

On a year-to-date basis, Audi has delivered 561,900 units so far in 2014, just shy of BMW’s 569,100 and well ahead of Mercedes-Benz’s 507,353 that managed the best percentile increase at 15%.

As for the upcoming months, things should get even more exciting due to the new models planned for release. BMW has the 2 Series Active Tourer, i3 in the US, Convertible and Gran Coupe 4 Series scheduled to be launched later on, all of them possible game changers.

Audi, on the other hand, will benefit from the price and appeal of the new A3 Sedan in the US, while the same will happen for Mercedes that will continue to rely on the cheap CLA-Class models to push its numbers further up. By the end of the year, we might have a new sales leader.
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