BMW Posts New All-Time Sales Record in March

BMW Roundel 1 photo
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The BMW Group managed to sell more than 200,000 units for the first time in the company’s near 100-year lifespan last month, breaking the previous all-time high record established in March, last year.
Back then, BMW managed to sell 191,269 units but this year, that number grew by 11.3 percent, up to 212,908 units, a new record for the Bavarians. For the first quarter of 2014 things are also looking good, sales growing by a staggering 8.7 percent to 487,024 vehicles compared to the 448,200 sold during the same period of last year.

“This is the first time in the company’s history that over 200,000 vehicles were delivered to customers in a single month - March has rounded off a strong first quarter in 2014. Despite continuing economic uncertainties, we are experiencing steady improvement in almost all regions,” said Ian Robertson, Member of the Board of Management, Sales and Marketing BMW.

“Sales of our BMW X-vehicles have been particularly strong; I’m sure the brand new BMW X4, which celebrated start-of-production in Plant Spartanburg at the end of March, will contribute to boosting growth still further when it comes onto the market from July,” he added.

Going over to the brands the Group owns, BMW vehicle sales recorded a rise of 16.9 percent last month adding up to 186,126 units and becoming the brand’s most successful month ever, with 26,931 more cars sold. As for the first quarter of the year, sales are up 12.3 percent to 428,259 units.

Some of the biggest sellers were the X1 which was sold in 43,262 units (a 14.8 percent increase), X3 with 40,115 units (10.8 percent increase) and X5 with 31,025 (13.8 percent increase).

However, the top selling car was still the 3 Series that managed to find its way into the live of 116,671 customers, a 6.7 percent increase overall while the 5 Series is close behind with 91.600 units (6.8 percent increase).

MINI didn’t do too well, due to the model change that saw sales plummet by 12.5 percent over the first quarter and 16.9 percent decrease in March alone. Even so, the brand managed to sell 57,868 units worldwide in the first 3 months of the year, a honorable result.

As for the markets, Asia continues to claim the most BMW vehicles worldwide, with its main customer, China. A 21.8 percent increase in demand was recorded, sales of BMW models growing to 158,120 units in the last 3 months, out of which 107,951 went to China.

The Americas went up just 3.4 percent in the first quarter, adding up to 99,606 units, 81,034 going to the US alone, a 2.6 percent increase over the same period of last year.

In the EU, things are looking up but only slightly, a 3.3 percent growth being recorded in the first quarter of the year, sales adding up to 214,031 units, with BMW’s own home country claiming 64,183 of the total (0.5 percent increase).
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