Photo: BMW
The recent statement by BMW AG CEO, Dr. Norbert Reithofer revealed the plans of the company over the next years and the short term objectives to be achieved.
In the wake of a new dawn in the EU regarding CO2 emissions and fleet regulations, the Bavarians expect the i sub-brand to be extremely successful, reaching over 100,000 units sold per year by 2020.
If this will be achieved, the overall fleet emissions will go down well towards the 100 g/km region, half than what the BMW range used to return back in the 1990s. Just for comparison reasons, in 1995 the average CO2 emissions from new BMW cars was 210 grams while in 2013 it dropped by more than 37% to 133 grams. Getting it down to 105 grams by 2020 is the main target for the Germans.
However, the EU regulations are ever stricter. The latest bill that passed in the European Parliament sets the industrywide goal regarding CO2 emissions at 95 grams by 2021, 10 less than what Reithofer hopes to achieve by 2020.
The 100,000 mark was set in accordance with the extremely positive reception of the new BMW i3 that already received 11,000 orders since its launch, last autumn, and that doesn’t include the US market but just the European ones.
"We are extremely happy with the i3's early reception, particularly considering that in June we will open the order book in the United States, the world's largest market for EVs," said Ian Robertson, BMW brand's head of marketing and sales.
Considering that the second i model will come out this summer and that China is likely to order the i3 by the thousands give its pollution problems, the 100,000 units target seems more than attainable.
If this will be achieved, the overall fleet emissions will go down well towards the 100 g/km region, half than what the BMW range used to return back in the 1990s. Just for comparison reasons, in 1995 the average CO2 emissions from new BMW cars was 210 grams while in 2013 it dropped by more than 37% to 133 grams. Getting it down to 105 grams by 2020 is the main target for the Germans.
However, the EU regulations are ever stricter. The latest bill that passed in the European Parliament sets the industrywide goal regarding CO2 emissions at 95 grams by 2021, 10 less than what Reithofer hopes to achieve by 2020.
The 100,000 mark was set in accordance with the extremely positive reception of the new BMW i3 that already received 11,000 orders since its launch, last autumn, and that doesn’t include the US market but just the European ones.
"We are extremely happy with the i3's early reception, particularly considering that in June we will open the order book in the United States, the world's largest market for EVs," said Ian Robertson, BMW brand's head of marketing and sales.
Considering that the second i model will come out this summer and that China is likely to order the i3 by the thousands give its pollution problems, the 100,000 units target seems more than attainable.
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