Photo: BMW
The numbers are, once again in, and in the US, the BMW Brand is doing just fine, posting yet another record breaking result at the end of March.
Over the 31 days of the month, BMW managed to sell 18.6 percent more cars than last year, a new all-time high for the third month of the year. With a total of 32,107 units, the company sold 5,029 more than in 2013, driven by high rises in the demand for the 6 Series models (up 249.3 percent to 3,063 units), the Z4 (up 87.3 percent to 592 units) and the BMW X1 (up 55.8 percent to 4,307 units).
On a year-to-date basis, BMW sales grew 11.5 percent so far, adding up to 72,377 units whereas during the same period of last year, only 64,902 units were sold.
As far as the BMW Group sales go, things aren’t so optimistic at the moment. MINI brand sales went down 39.8 percent last month, taking the BMW Group sales figure increase down to 7.9 percent overall. Including the British car, the Group managed to sell 33,149 units in the previous month and 81,034 on a year-to-date basis.
“You could almost feel the desire as March roared out with record-breaking numbers for BMW making for a strong start to the Spring season,” said Ludwig Willisch, President and CEO, BMW of North America.
“New models from the 2 Series to the 4 Series to the X5 are gaining traction in the marketplace, and for MINI the months of drought will be ending as the new Hardtop is arriving and on its way to showrooms,” he added.
On a year-to-date basis, BMW sales grew 11.5 percent so far, adding up to 72,377 units whereas during the same period of last year, only 64,902 units were sold.
As far as the BMW Group sales go, things aren’t so optimistic at the moment. MINI brand sales went down 39.8 percent last month, taking the BMW Group sales figure increase down to 7.9 percent overall. Including the British car, the Group managed to sell 33,149 units in the previous month and 81,034 on a year-to-date basis.
“You could almost feel the desire as March roared out with record-breaking numbers for BMW making for a strong start to the Spring season,” said Ludwig Willisch, President and CEO, BMW of North America.
“New models from the 2 Series to the 4 Series to the X5 are gaining traction in the marketplace, and for MINI the months of drought will be ending as the new Hardtop is arriving and on its way to showrooms,” he added.
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