BMW Posts 8.5 Percent Sales Increase in April

BMW Roundel 1 photo
Photo: Screenshot from Youtube
Last month proved to be a bit disappointing for BMW from the sales point of view, in the US. That’s if you take into account all the previous record-breaking numbers posted before.
Even so, the growth recorded by BMW in the United States reached 8.5 percent for the German brand while the MINI division took another serious hit with a drop of 24.1 percent while the BMW Motorcycle division’s sales went up by a staggering 41.9 percent.

Overall, the three divisions added up to a total of 29,592 vehicles, a 2 percent increase over the same month, last year. On a year-to-date basis, the Group is now up 2.5 percent with 110,626 units sold over the first four months of the year, compared to 107,968 in 2013.

As for BMW brand exclusive cars, a total of 25,202 units were sold, an 8.5 percent increase compared to the 23,225 units sold in the same month of 2013. The year-to-date numbers show an even stronger increase, reaching 10.7 percent and 97,579 units compared to 88,127 recorded in the previous year.

The best selling cars were the 3/4 Series with 9,794 units (up 18.9 percent), the X5 SAV with 4,393 units (27.6 percent increase), the X3 with 3,544 units (85.2 percent increase) and the 2 Series with 727 units (up 16.1 percent).

“April started and ended strong, which is not typical with spring break, holidays, and taxes due during the month,” said Ludwig Willisch, President and CEO, BMW of North America. “The increasing momentum including launch of new diesel models in the X3 and 7 Series and the first sales this month of the born-electric BMW i3 gives us considerable optimism for May and June.”
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