BMW Reports Record Breaking May Sales in the US

BMW logo 1 photo
Photo: BMW
The best ever May sales were just recorded in the US by the BMW Group. The company managed to sell 13.3 percent more cars than last year, adding up to a total of 35,331 vehicles, 4,157 more than in the same month of 2013.
On a year to date basis, adding up the results recorded in the previous months as well, the BMW Group posted a 4.9 percent increase compared to the first 5 months of last year, to a grand total of 145,957.

As for the BMW Brand sales, the growth was even bigger, with 17.3 percent more cars delivered in May 2014 compared to the same month of 2013. In total, 29,602 BMWs were sold in the US last month, 4,372 more than in the year before.

Things are looking just as good on a year-to-date basis, where BMW brand sales went up 12.2 percent to 127,181 units compared to the 113,357 sold in the first five months of 2013.

These numbers have been possible due to the high demand increase for the SAV range that went up by 80.6 percent on a monthly basis and 25.5 percent on a year-to-date comparison. The X5 was especially popular with an increase in demand of 58.7 percent compared to the same month of 2013. The i3 had its maiden month with sales totaling 336 units already.

“The record numbers in May for BMW show the path we want to travel in 2014, especially now that the electric i3 is hitting the road,” said Ludwig Willisch, President and CEO, BMW of North America. “This will be the summer of BMW with the new M3 and M4 on sale this month and the new X4 and 4 Series Gran Coupe coming in July.”

Even pre-owned BMW vehicle sales went up by 14.1 percent to 18,064 units compared to May 2013 and on a year-to-date the growth is nearly on par with a 13.8 percent increase to a grand total of 82,698 units (72,700 were sold in the first five months of 2013).

With such numbers recorded in the US alone, the goal of selling 2 million vehicles this year alone, set by the BMW Group. If up until April the grand total, worldwide was 649,118 units, the target seems closer than ever at the moment.

Compared to its age-old competitor, Mercedes-Benz, BMW once again claimed the number one spot in the premium segment, outselling the Stuttgart-based company this month in the US.

Mercedes reported a 7.7 percent increase last month, adding up to 26,617 units in total, thanks to a 25 percent increase in demand for the E-Class sedan and an 83 percent jump in S-Class sales.

On a year-to-date basis the two brands are dangerously close, the advantage going to BMW for now but just by 2,000 units, the Bavarians selling 127,181 vehicles while the Swabian accounted for 125,118.

Audi, on the other hand, is relying heavily on new A3 Sedan to boost sales and it’s still far behind the two other giants from Germany in the US. Their sales rose by 25 percent last month, to 16,601 units, a record breaking month for the Ingolstadt-based company. On a year-to-date basis, Audi sold nearly half as much as the number one premium brand, BMW, with 67,482 units in total, an 11 percent gain.
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