BMW Posts Increased July Sales

Just like most of the important players of today's automotive industry, the Germans from BMW posted this week their sales results for the month of July, with the numbers showing a healthy, steady increase in volume.

The Munich-based manufacturer sold last month 119,982 BMW, MINI and Rolls-Royce vehicles, representing an increase of 9.1 percent compared to the same period last month. The increase represents at the same time the eleventh consecutive month of growth for BMW. Since the beginning of the year, BMW sold 816,014 vehicles, 12.5 percent more than in the first seven months of 2009.

“We saw significant growth again in July. We are reaping the benefits not only of the global economic recovery but also of customers’ positive response to our vehicles,” Ian Robertson, BMW member of the board for Sales and Marketing said in a release.

Taken brand by brand, the BMW badge contributed to the growth with an increase of 12 percent (101,490 units), while MINI posted a 5.4 percent decrease in sales (18,241). The luxury brand Rolls-Royce managed to recover its past glory in style and posted a 457.8 increase last month, selling 251 vehicles.

For the year, BMW plans to sell 1.4 million vehicles, an increase of ten percent compared to 2009. The carmaker will rely heavily on the soon to be launched models.

“We also expect our sales performance to remain strong over the coming months. For 2010 as a whole, we are aiming for growth of around 10 percent to reach a total of over 1.4 million vehicles,” Robertson added.

“We are well positioned for the future with our strong product portfolio. A whole range of attractive new vehicles will be launching in the second half of the year.”
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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