In Audi's case, China was the best market it had last month percentage wise, posting an increase of 53.3 percent. China accounted for 20,537 units of the 91,400 Audis sold last month, a record in itself for the German manufacturer.
“In July we more than tripled sales of our imported models in China compared with July 2009, to 3,696 units,” Peter Schwarzenbauer, Audi member of the board for Marketing and Sales Marketing and Sales said in a statement.
“We’re therefore successfully implementing our strategy of significantly increasing the share that imported models have of our total sales.” Imported cars in China grew by over 149 percent compared with 2009, reaching a total of 19,590 cars. The rest of the models are being manufactured locally.
The US came in second in July for Audi, with the 7,817 vehicles sold representing a 22 percent increase. The worst performing region for Audi, Western Europe, managed to post a decrease in sales of 8.9 percent. Yet, in terms of volume, it remains the most Audi-hungry part of the world: 50,450 vehicles were sold here.
As for the months to come, the same momentum, together with the launch of new models, is expected to bring the carmaker even higher sales numbers.
“The Audi A1, which we will be launching in late August, will provide fresh impetus for our business in Western Europe,” Schwarzenbauer added.
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