BMW DesignworksUSA Gets Awarded

BMW Group DesignworksUSA has been awarded as the world’s Most Innovative Company in Design by Fast Company magazine. This magazine presents trends in the business of innovation and awards world’s most innovative companies from twenty-four categories including design, advertising and marketing, mobile, biotechnology, energy, film and television, food, media, health care, music, and sports.

“Challenging the status quo by creating new brand and product experiences that deliver better solutions for a changing world is what drives innovation at DesignworksUSA,” says Laurenz Schaffer, President of DesignworksUSA.  “We’re thrilled to be honored by The Fast Company 50, and included among the ranks of industry leaders whose passion and dedication is clearly evident through the game-changing quality of their work.”

“DesignworksUSA’s ability to innovate across so many different industries is remarkable,” says Fast Company editor Robert Safian. “With BMW Group as its parent, designing cool cars is a given, but by also shining with everything from consumer electronics and gaming to aviation and medical devices, DesignworksUSA truly sets itself apart.”

By winning this award, BMW DesignworksUSA has entered a very exclusive club made of companies like Disney, ESPN, First Solar, Facebook, GE, Google, HP, Novartis, Spotify, and Hulu. The company has been recognized for products like the HP Officejet 8500; the Saeco Xsmall and Starbucks Sirena coffee and espresso makers; the WHITESTAR surgical platform for Advanced Medical Optics; and the architecturally inspired Thermaltake Level 10 Gaming Station.

BMW Group DesignworksUSA provides design strategy, research, design development, sustainability consulting, brand communications, 3D modeling, and color, materials, and finish to many of the world’s great brands like Boeing Business Jets, HEAD, Hewlett Packard, Microsoft, Saeco, and Sony. The company was founded in 1972 and acquired by the BMW Group in 1995.