BMW DesignworksUSA and Allsteel Design Award-Winning Chair

Clarity designed by BMW DesignworksUSA 7 photos
Photo: BMW
Clarity by BMW DesignworksUSAClarity by BMW DesignworksUSAClarity by BMW DesignworksUSAClarity by BMW DesignworksUSAClarity by BMW DesignworksUSAClarity by BMW DesignworksUSA
The guys from DesignworksUSA, a subsidiary of BMW Group based in New York, are more than polyvalent these days. After designing future rescue vehicles and even the Kuala Lumpur metro trains, the guys won yet another award, this time in collaboration with Allsteel.
The two companies created Clarity, an office chair that won the Architizer A+ Popular Choice Award in the Products +Partnerships category, this year, after a jury of more than 200 architects voted on the matter.

Clarity can be used for guests, lounge seating and even light tasks, according to the two companies, Allsteel being the official manufacturer and DesignwerksUSA being the creative mind behind it.

“It is very rewarding to see the Allsteel Clarity design program honored by fellow designers and architects. The DesignworksUSA team in collaboration with Allsteel was very diligent about creating a chair that spoke to the collaborative workspace while focusing on a concept of reduction and purity in design,” said Laurenz Schaffer, President, BMW Group DesignworksUSA.

“Being recognized is a huge accomplishment for the entire Allsteel team. Clarity is a result of a great design partnership, and to be honored among top manufacturers and industry offerings by Architizer is a tremendous win for our brand,” said Lynda Whittle, vice president of marketing at Allsteel.
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