BMW DesignWorks Helps Singapore Airlines Reach New Luxury Standards

First Class Bundle Designed by BMW 1 photo
Photo: BMW
In the past, we've seen BMW's American design branch work with major companies from various fields to bring the world some of the best looking and most functional items needed.
One of their last joint-ventures is the collaboration with Singapore Airlines. The task for BMW Group subsidiary DesignworksUSA was to deliver more luxury to Singapore Airline`s First Class passengers – far from uncharted territory for the globally operating design consultancy.

Previously working with Boeing Business Jets, Embraer and Dassault Aviation, BMW DesignWorksUSA was the perfect choice for the Asian company. Their take on the first class cabins brings even more comfort, space and privacy for the customers.

"In First Class the topics are luxury, infotainment and the service quality that is expressed by design. Efficiency and functionality have priority”, says Laurenz Schaffer, President of DesignworksUSA.

“Our studios in Los Angeles, Shanghai and Munich worked very closely together on these projects. Our global locations and our long standing presence in Asia helped us to meet the demands of Singapore Airlines, as well as the expectations of international flight passengers”, Schaffer added.

The updated design for the seats and suites will make its debut this September on board the new Boeing 777-300ER on selected flights between Singapore and London.
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