Photo: BMW
Few people today actually know this but BMW is not only building brilliant cars. They’re also involved in a lot of other projects, most of them requiring new, different approaches to a certain field, using a completely new design and the latest materials.
One such experiment was launched last year, when the company’s US-based design studio created a range of sustainable solutions for future world problems that seemed to be coming straight out of a sci-fi book.
Well, the same studio took care of BMW’s latest bike range, it’s third of this kind that is set to be launched this spring. Of course, as is everything in BMW’s corner, the bike also had to be dynamic and stylish, combining strength and performance.
BMW bikes aren’t something new, as the company has over 60 years of experience in this field, building high-quality models since the 1950s, when the first one was unveiled, made of aluminum, the material that would become the standard in the a lot of fields over 30 years later.
Since the Bavarians also have 90 years of experience in designing and building some of the best motorbikes in the world, of course the ‘human-powered’ models will be wearing similar styling cues, on of the signature features of the new bikes being the ‘bull neck’ on the front top tube.
The welding lines are smooth and all wires run through the frame, giving the impression of a ‘wireless’ model all the way through.
“Our main aim in designing the 2014 bike collection was to harmonize BMW’s distinctive style with customer expectations and produce a recognizable product family,” says Evgueni Maslov, Senior Designer at DesignworksUSA.
Apart from the design, the new collection will also showcase technical innovations, being fitted with the latest parts available from worldwide famous manufacturers like Shimano and Suntour while the hydroformed frame is robust and light for maximum power transfer with minimum effort.
As is the case in all other business areas of BMW, the letter “M” have the centerfold here too, the M Bike probably going to be the most popular of the range. Other models include the BMW Cruise Bike, the Cruise e-bike and the BMW Trekking Bike, all of them featured in the gallery below.
Retail prices for the new bikes (in Germany) range from €949 for the BMW Cruise Bike to €1,099 for the Cruise M Bike, €1,149 for the Trekking Bike, €2,995 for the All Mountain bike and €2,799 Cruise e-Bike.
Well, the same studio took care of BMW’s latest bike range, it’s third of this kind that is set to be launched this spring. Of course, as is everything in BMW’s corner, the bike also had to be dynamic and stylish, combining strength and performance.
BMW bikes aren’t something new, as the company has over 60 years of experience in this field, building high-quality models since the 1950s, when the first one was unveiled, made of aluminum, the material that would become the standard in the a lot of fields over 30 years later.
Since the Bavarians also have 90 years of experience in designing and building some of the best motorbikes in the world, of course the ‘human-powered’ models will be wearing similar styling cues, on of the signature features of the new bikes being the ‘bull neck’ on the front top tube.
The welding lines are smooth and all wires run through the frame, giving the impression of a ‘wireless’ model all the way through.
“Our main aim in designing the 2014 bike collection was to harmonize BMW’s distinctive style with customer expectations and produce a recognizable product family,” says Evgueni Maslov, Senior Designer at DesignworksUSA.
Apart from the design, the new collection will also showcase technical innovations, being fitted with the latest parts available from worldwide famous manufacturers like Shimano and Suntour while the hydroformed frame is robust and light for maximum power transfer with minimum effort.
As is the case in all other business areas of BMW, the letter “M” have the centerfold here too, the M Bike probably going to be the most popular of the range. Other models include the BMW Cruise Bike, the Cruise e-bike and the BMW Trekking Bike, all of them featured in the gallery below.
Retail prices for the new bikes (in Germany) range from €949 for the BMW Cruise Bike to €1,099 for the Cruise M Bike, €1,149 for the Trekking Bike, €2,995 for the All Mountain bike and €2,799 Cruise e-Bike.
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