autoevolution
 

BMW 4 Series Deemed One of the Fastest Selling Cars in the US

BMW 4 Series Coupe 1 photo
Photo: BMW
As the year comes to a close, all sorts of tops and ranking start showing up. From the usual Car of the Year awards from various publications to even the most ridiculous car, the internet has it all. The guys from Edmunds set out to find out what cars were amongst the fastest selling in 2013. The results include a BMW, of course.
Apparently, the new 4 Series Coupe is a successful model for the Germans, as it came up 4th in their rankings. They measured how long a vehicle sits on a dealer’s lot before it’s sold, coming up with interesting conclusions.

They called this interval ‘Days to Turn’ (DTT) and, as it turns out, the random 4 Series car spent just 14 days in the dealer parking lot before it was bought by an interested individual, making the new model one of the most desired cars in the US.

The winner, if it could be called that, is the Land Rover Range Rover that spent only 9 days in the parking lot, on average, followed by the new Corvette with 10 days.

However, one might wonder what’s the point of all this. Why did Edmunds consider that the time a car spends inside the dealership parking lot is relevant to ... anything actually. Edmunds.com Consumer Advice Editor Carroll Lachnit explains:

"Dealers offer few – if any – incentives on the newest, most buzz-worthy cars, and shoppers will likely have very little room to negotiate. So if shoppers are patient enough to wait a few months for the buzz to subside, they're more likely to score a better deal."

So, there you have it folks: wait a bit longer and you’ll get a better deal on a new car.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories