Bentley Wants Maybach Clients

Mulsanne 1 photo
Photo: Bentley
Bentley is finding itself in the ideal position to take advantage of the demise of Daimler’ Maybach brand, and it wants to capture all those well to do clients that previously owned disguised S-Classes. This piece of news comes not as a random rumor, but a direct statement from Bentley CEO CEO Wolfgang Duerheimer.
“The withdrawal of Maybach is a business opportunity for us and we’re going to use it, ”says Duerheimer, according to AutoNews.

Contact is now being established with these potential clients, as Bentley has tarted writing to people who own Maybachs to persuade them into buying a Bentley. To sway them, Bentley’s luxury is on full display via private VIP tours of the famous Crewe factory.

The Continental GT is already loved by rappers and country singers alike, but neither this nor the Flying Spur are hitting the same notes as Maybachs. But this is where the new Mulsanne saloon fits in well with clients wanting uber-luxury.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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