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Automechanika Shanghai Shows Opens a New Trend in Automotive Exhibition

While the world pandemic slammed the doors of the main international auto events, Frankfurt Messe found a way to open the doors for Automechanika Shanghai.
Automechanika Shanghai Shows Opens a New Trend in Automotive Exhibition 6 photos
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Hard times made people more inventive, and the German Auto Industry found a way to adapt to the world pandemic situation. While other main events, such as the Geneva Motor Show, Frankfurt Motor Show, or the North American International Auto Show had to be canceled, the Frankfurt Messe found a way to open the gates for the 2020 Automechanika Shanghai December 2 to 5, 2020.

Last year, the event brought together a total number of 6,590 exhibitors and attracted almost 160.000 visitors. This year, the organizers took more safety measures, regarding both the number of exhibitors and the show regulations. The live event will be held only for four days, while the online event will take place between November 30 and December 6.

It is the first time the trade fair is held as a hybrid event, with a physical show at the National Exhibition and Convention Center Shanghai hosting approximately 3,900 exhibitors. A digital platform was set up to accommodate all the participants who cannot travel to China.

Apart from the live event, the organizers took advantage of digital platforms and started online exhibitions. Thanks to the new tool “AMS Live,” exhibitors will be able to meet virtually with visitors from around the globe throughout Automechanika Shanghai. That gives them a chance to network and share ideas using various digital services, including live chats, video calls, and live streams.

Most German companies at the trade fair are presenting their products and services as part of the German Pavilion. The companies are taking advantage of the support provided by the German Federal Ministry for Economic Affairs and Energy (BMWi), not to mention the professional organization and an attractive pavilion.

“Made in Germany” seems to be very popular in China.

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