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Audi S1 quattro Priced in Britain and Germany: It's a Relative Bargain

Audi S1 Sportsback shown 1 photo
Photo: Audi
Audi revealed what can probably be considered the best supermini hot hatch made up to this point today, the S1. It's available as a 3-door and 5-door, both powered by a 2-liter turbo engine similar to the Golf GTI and offering the first ever quattro all-wheel drive in the segment.
So, is it worth buying? I personally think it is, and I'm going to tell you why. Prices in Germany and Britain have been announced, and they're not as high as you'd expect for a German flagship model like this.

Arriving in dealerships starting with the second quarter of 2014, the 3-door S1 starts at €29,950, while the more practical 5-door Sportback is €30,800. That's about €5,000 more than the A1 1.4 TFSI with 185 PS. Heck, it's only a little more than a Golf GTI, which only has 220 PS and costs about €28,500.

Here's what you get as standard: quattro, which isn't exactly cheap, adaptive suspension, cool new xenon headlights, LED taillights, four exhaust tips, 17-inch wheels, MMI navigation plus, Bose speakers and a WiFi hotspot. On the downside, I think the 215/40 R17 tires are going to be too small, so you need the optional 18-inch rims for better traction.

Over on the right hand side of things, OTR prices in Britain will start from £24,900, and first UK deliveries will begin in the spring.

The S1's only real competitor comes from the MINI John Cooper Works. Only the old model is still available, priced at €29,500 in Germany right now. We know there's going to be a new one coming out soon and it might even have a 4ALL version. But for now, it looks like Audi has a clear winner on its hands.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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