Opened to all UKA Level 2 accredited coaches, the winner will get the keys to the MiTo during the Aviva British Grand Prix at Crystal Palace two weeks from now.
Earlier this year, the UKA’s Strategic Head of Coaching and Development, Kevin Tyler, announced 2010 as Year of the Coach, while also launching a dedicated coaching resource website – uCoach – as well as a restructured coach education programme.
“As a company that invests a great deal of resources into achieving the highest standards of performance, we recognise the importance of rewarding people behind the scenes. We hope the ‘Cuore Sportivo’ Coach Award will help raise awareness of UKA’s commitment to coaching and the crucial role coaches play in the success of the sport,” Brand Communications Manager at Alfa Romeo UK, Damien Dally, said in a release.
“We are grateful to Alfa Romeo for this latest show of support for UK Athletics. I’m sure many coaches will be incentivised by this great prize and we look forward to receiving some inspiring entries,” added Lisa Matthews, Commercial Manager at UK Athletics.
To date, the athlete reward scheme has awarded Alfa Romeo cars to medalists at the 2008 Beijing Olympic Games and at the 2009 World Championships in Berlin, plus an additional four cars to athletes on the UKA World Performance Programme, as part of a similar ‘Cuore Sportivo’ competition in May.
Current Alfa Romeo ambassadors include: Harry Aikines-Aryeetey, Lisa Dobriskey, Philips Idowu, Germaine Mason, Jenny Meadows, Christine Ohuruogu, Tom Parsons, Kelly Sotherton, Charlene Thomas, Chris Tomlinson and David Weir.
autoevolution has tested the Alfa MiTo. You can check out the review here.
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