Alfa Romeo Launches The Red 11 Event

Alfa Romeo dealers across the UK are enjoying a busy 11 days in the UK, as they have inauguration The Red 11 Event, which runs between the 17th to the 27th of this month. Though this affair, the company is extending an open-arms invitation for both its current and new customers to see what Alfa has to offer. The number 11 in the name is a throw-back to the famous Mille Miglia endurance race, which Alfa has won 11 times in the past.

This is the perfect opportunity for potential buyers to get into the driving seat of the latest Alfa Romeo models, including the executive Alfa 159, all-new Alfa Giulietta and sporty Alfa MiTo compact. They could also be offered a number of tempting financial packages, as well as an added bonus of a free ‘Alfa lifestyle’ inspired reward, in line with the marque’s core brand values.

“The Red 11 Event aims to communicate the Alfa Romeo brand to both new and existing customers. It’s an open-arms invitation to meet us, talk to us and to see what we have to offer, as well as a fantastic way to meet like-minded people,” Head of Brand at Alfa Romeo UK, Damien Dally said.

Among the rewards on offer we would mention a stylish Alfa Romeo mountain bike, a Mr and Mrs Smith boutique hotel vouchers, an iPod Touch for the technology-savvy individual and of course for the petrol-head that is a true Alfa Romeo fan, a driving experience designed to demonstrate the racing DNA that’s present in every car made by the Italian brand.

“Alfa Romeo values customers, and by incentivising orders over the event period we are sustaining our standing as a premium brand that rewards its customers with products that appeal to their lifestyles,” Dally also added.