If you look at the American full-size pickup truck sector from the sidelines, it's funny to notice how GM and Ford are both claiming to hold the 2023 sales crown. However, what if you're actively trying to steal it away, how does that feel?
The first days of 2024 were perfect for the Blue Oval company, which came third overall with nearly 2 million sold vehicles last year behind Toyota (over 2.24 million) and General Motors (almost 2.6 million), to remind everyone that the F-Series has remained America's favorite pickup truck. As always, though, the devil is in the details, as GM has a similar claim.
More precisely, the F-Series (F-150, Lightning, Super Duty) soared above 750k deliveries last year – which was obviously better than the Chevrolet Silverado and Silverado HD's performance. However, when combined with the GMC Sierra and Sierra HD siblings, GM representatives reported almost 851k sales, thus outperforming Ford by a wide margin – more than 100k vehicle sales.
What about the rest of the pack? Well, Stellantis recorded almost 445k deliveries for the Ram P/U series, and the Toyota Tundra had to settle for fifth place behind the GMC Sierra (nearly 296k) with a little over 125k sales. The only other nameplate that lagged behind was the Nissan Titan, which, like the ancient Greek order of pre-Olympian gods, is almost completely forgotten by American customers and sold just a little over 19k! Ouch. That's a little shameful, right?
Well, the same can be said about Toyota, which is brawling for overall first place in America every year but can't get its full-size pickup truck model to break into the top three even after the XK70 third generation arrived in 2021 for the 2022 model year with both twin-turbo V6 and hybrid power. No worries, the imaginative realm of digital car content creators wants to offer the Japanese automaker a potential solution.
According to the good folks over at the AutoYa info channel on YouTube, the best way to raise awareness is to imagine the CGI looks of the unannounced and unreleased 2025 Tundra GR Sport and/or GR Tundra. Of course, we would love to see the second idea come to fruition – a GR Tundra standing right next to the GR86, GR Corolla, and GR Supra in the American lineup.
But we are also well aware that it's merely wishful thinking, as it may never happen. However, that doesn't mean the channel's pixel master didn't make it enticing, complete with a lower ride height, a reworked aerodynamic body kit, larger blacked-out wheels, and beefier red-caliper brakes, plus lots of cool exterior hues, more than 500 hp on tap, and a crimson-on-black-dressed interior. So, do we like it enough to give it our virtual hall pass alongside the previously-imagined N400 GR Tacoma and send it out for a brawl with the F-150 Raptor and upcoming Ram 1500 RHO?
Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution. Full profile
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