Has anyone ever been surprised that the few still flourish when most people get impoverished? If you need an automotive example, just look at Lamborghini's record-breaking sales for the first half of 2023.
Besting the potential economic crisis and the incredible inflation, Americans bought more Lambos than the entire Asia-Pacific region during the year's first six months. Although the exotic Italian automaker is changing its flagship series from Aventador (which ceased production) to the new V12-powered Revuelto PHEV, the Urus and Huracan were enticing enough to bring a surge of sales of almost 5% more than during the same period of 2022.
And that makes Lamborghini bullish enough to prepare special editions of limited series like the new Lamborghini Opera Unica, which is a bespoke Huracan Sterrato with a decidedly intricate paintjob as part of the brand's 60th-anniversary celebrations. Plus, they are now selling two Urus models, Performante and Urus S, instead of one. But what if they also started taking a piece of the aftermarket world?
That's probably not an answer for the real world, as OEMs are wary of upsetting the revenue system that involves aftermarket companies. But across the imaginative realm of digital car content creators, on the other hand, that's certainly not an issue. So, here is Evrim Ozgun, a Turkish virtual automotive designer who has decided to get down to the CGI business of creating his vision of the 2024 Urus super-SUV for Lamborghini.
His dreamy interpretation includes many styling changes compared to the real Urus super-SUV, such as new headlamps and 'xxxx'-branded taillights extending the super-SUV's full width and turning the 'Lamborghini' script into LEDs. But the most striking new features involve the virtual tuning job, as the 2024 Urus inhabiting the pixel master's fantasy land has a thoroughly slammed and ultra-widebody attitude. Naturally, the kit applies both glossy and exposed carbon fiber bits, and it gives proper contrast with the golden paintjob awarded to the CGI body.
Since this is merely wishful thinking, there's no peek inside the cabin and also no word on potential changes regarding the twin-turbo 4.0-liter FSI powertrain. So, we do not know if there's more than 657 hp, like on the Urus S and Performante, or not. No worries because the real world will soon take care of that conundrum.
As per the rumor mill's reports and the numerous prototypes spied undergoing testing, Lamborghini is diligently preparing to introduce the electrified Urus PHEV version to the world. According to the whispers, the new variant will grace us sometime next year with a plug-in hybrid powertrain related to the Porsche Cayenne Turbo S E-Hybrid – albeit with more oomph across the stable to warrant the castly different pricing strategy.
Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution. Full profile
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