Photo: MINI
If you were wondering how low can MINI go to increase sales in the United States, the Oxford Edition is the answer. Described as “low cost” but “well equipped” in the same sentence, the entry-level model retails from $19,750 (excluding the $850 destination charge).
Customers who prefer the five-door option need to pony up $20,750, which is a lot of money for a car that targets “college students across the country returning to school and recent graduates coming off their first summer post-graduation.” For reference, the cheapest Toyota Corolla retails at $18,700.
If you’re buying domestic, the Chevrolet Cruze is great value at $16,975. There’s also the Ford Focus, available from $17,950. On the other hand, the style and aura of a MINI can’t be matched. Having made this point clear, what do you get as standard in the Oxford Edition?
First of all, MINI points out that the car comes with “$6,900 worth of optional equipment as standard.” More to the point, the list of features starts with a manual or automatic transmission, along with a 1.5-liter TwinPower Turbo three-cylinder engine that develops 134 horsepower at 4,400 rpm and 162 pound-feet of torque at 1,250 rpm.
To this, MINI adds the Connected Infotainment System (6.5-inch screen), rearview camera, park distance control, Teleservices, and emergency call. 17-inch wheels painted in silver or black, dual-pane panoramic moonroof, heated seats, and a choice of six exterior color options.
“The MINI Oxford Edition represents a tremendous value for college students and recent graduates who are looking for a fun, stylish car that won’t break the bank,” declared Randy Clements, head of Product Planning & Aftersales. “Students and graduates can save thousands on a well-equipped MINI that is ideal to get them to get to campus or their first job out of school in style.”
The Oxford Edition can be bought by full- and part-time students of any accredited college or university. College graduates within 12 months of their graduation are also qualified, together with students enrolled in a post-bachelor’s degree program.
If you’re buying domestic, the Chevrolet Cruze is great value at $16,975. There’s also the Ford Focus, available from $17,950. On the other hand, the style and aura of a MINI can’t be matched. Having made this point clear, what do you get as standard in the Oxford Edition?
First of all, MINI points out that the car comes with “$6,900 worth of optional equipment as standard.” More to the point, the list of features starts with a manual or automatic transmission, along with a 1.5-liter TwinPower Turbo three-cylinder engine that develops 134 horsepower at 4,400 rpm and 162 pound-feet of torque at 1,250 rpm.
To this, MINI adds the Connected Infotainment System (6.5-inch screen), rearview camera, park distance control, Teleservices, and emergency call. 17-inch wheels painted in silver or black, dual-pane panoramic moonroof, heated seats, and a choice of six exterior color options.
“The MINI Oxford Edition represents a tremendous value for college students and recent graduates who are looking for a fun, stylish car that won’t break the bank,” declared Randy Clements, head of Product Planning & Aftersales. “Students and graduates can save thousands on a well-equipped MINI that is ideal to get them to get to campus or their first job out of school in style.”
The Oxford Edition can be bought by full- and part-time students of any accredited college or university. College graduates within 12 months of their graduation are also qualified, together with students enrolled in a post-bachelor’s degree program.
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