Photo: Cadillac
The 2015 Cadillac ATS Coupe, which is scheduled to be fully unveiled at the 2014 Detroit Auto Show next week, will mark the official debut of the manufacturer’s brand new logo.
According to spy photographer Chris Douane, the 2015 ATS Coupe will become Cadillac’s first production model wearing the company’s new logo, which no longer features the traditional wreath. “I have seen the ATS Coupe... and yes, the wreath is gone,” he said on Facebook.
Shown for the first time on the stunning Elmiraj concept last year, the new logo is supposed to attract younger buyers and European customers to Cadillac’s new products. The company decided to drop the traditional wreath because it’s seen as “outdated and obsolete”, a Cadillac insider said last year.
Shown for the first time on the stunning Elmiraj concept last year, the new logo is supposed to attract younger buyers and European customers to Cadillac’s new products. The company decided to drop the traditional wreath because it’s seen as “outdated and obsolete”, a Cadillac insider said last year.
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