2013 Chrysler 300 Motown Commercial: Ain’t no Mountain High Enough

We like the fact that Chrysler is more about being American and less about copying the Germans. Their most outstanding product to date is undoubtably the 300 sedan. Launched just last year, the new generation is quite an interesting car.
With a base price of $28,670, the 300 is quite a lot cheaper than the $36,500 BMW 3-Series. It’s also well equipped and spacious.

With the launch of the 2013 Chrysler 300 Motown Edition, the automaker has featured the legendary Motown founder and Detroit native Berry Gordy in the new advertising campaign. This spot also shows the artnership between the Chrysler brand and Berry Gordy’s Broadway Musical "Motown: The Musical".

“Berry Gordy is a true inspiration and has paved the way to signify the sound and the drive that reflects the spirit of Detroit and the people who live in it,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “It is a privilege to have such a legendary icon partner with the Chrysler brand and the 300 Motown Edition.”

“The Chrysler brand’s imagination moved the world, while our rhythms forever changed music adding a sound and uplifting spirit that could only be from the Motor City. And our new Chrysler 300 Motown is a tribute to both,” said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. “More than just a brand partnership, our collaboration with Motown Records elevates our passion to express our Detroit roots further and inspire a new limited-edition 300 sedan that embodies the soul and originality of our city.”

The 2013 Chrysler 300 Motown will debut in Detroit next month and arrives will arrive in dealerships next spring with a MSRP of $32,995, excluding $995 destination charge. It’s serve with a healthy dose of 292 hp Pentrastar V6 and a standard eight-speed automatic. Available exterior colors include Bright White, Gloss Black, Deep Cherry Red and new Jazz Blue.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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