2012 Impreza to Sell Far Better, Subaru Says

Unveiled at the 2011 New York International Auto Show (NYIAS), the new generation of the Impreza model is hoped to bring Subaru far more than the very passionate, yet limited fan base the previous versions have managed to bring.

Lacking any major modifications when compared to the previous versions, the new Impreza hopes to leave its mark through well-aimed changes, subtle upgrades and new figures that will match the engine of the vehicle.

Powered by the new 2.0l boxer four-cylinder engine, the new Impreza is meant as a means of attraction for the buyers that love performance, but hate spending a fortune at gas stations. The 148 horsepower, riding on a lighter chassis (despite the fact that the wheelbase grows to 104.1 inches / 2.644 mm from 103.2 / 2.621 mm in the outgoing model), can do 36 miles per gallon on the highway.

With that in mind, Subaru's Executive Vice President of North America Tom Doll told Ward's Auto that the Impreza targets a sales number of 60,000 units a year, up from the current 40,000 units. The leap in sales would bring the total number of Subarus sold each year to 300,000 units.

The new sales numbers will be achieved without cutting the price of the model, hopes Subaru, but by adding even more technology into the car. At the interior, for instance, the model benefits from comfort and infotainment features like steering wheel audio and Bluetooth controls, heated front seats and mirrors, climate control, upgraded instruments and a new optional navigation system with a 6.1-inch touch screen LCD display with voice control.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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