The all-new Honda CR-V has hit US dealerships already, and the marketing machine has swung into action to promote the vehicle. The back-beat of the first commercial lunched by the Japanese automaker has to do with family and independence. Basically, it’s like saying the new SUV will take you and your family to some places.
In order to get you thinking where you want your new CR-V to take you, Honda is showing what it calls a ‘leap list’ - basically a list of things you’ve always wanted to do and have never tried. They’ve also put together a little microsite at leaplist.honda.com, where you can get started only your list of things to do.
“We all have a few things we'd like to get to before leaping into life's next chapter. Maybe it's skydiving. Maybe it's Mardi Gras. Maybe it's learning to Salsa. We call it your Leap List. It's everything you wanna do before everything you oughta do,” Honda says.
“We all have a few things we'd like to get to before leaping into life's next chapter. Maybe it's skydiving. Maybe it's Mardi Gras. Maybe it's learning to Salsa. We call it your Leap List. It's everything you wanna do before everything you oughta do,” Honda says.
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