At a time when most car companies would have us drooling over sexy models washing cars with futuristic lines, Subaru Canada is doing sexy the Japanese way in its latest 2011 Forester commercial. Because, in the end, what self respecting car buyer doesn’t want to see the rear end of a mawashi when he is trying to kiss his girlfriend?!
The minute-long video features a sumo wrestler known as Byamba, who’s performance is sprinkled all over with deadpan humor. We found it so funny that we believe this should have been the Subaru Super Bowl ad this year. What they’ve done is really memorable (and not just in a good way), while it also shows what confidence the company has in its product, if it is comfortable making fun of it.
“When we launched the new Forester in 2009, we announced "Japanese SUVs Just Got Sexier" However we've realized that we didn't do the car justice. Our latest TV spot features the sexy stoic sumo 'Byamba' as the ever-present reminder of the Forester's sexy Japanese heritage,” says the Subaru description for the YouTube video.
We aren’t sure if the commercial carries any kind of NSFW (not safe for work) warning, but it’s going to take a lot of explaining to justify why you have a video of a hefty wet man scrubbing himself on your screen. So watch the ad below at your own risk!
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