2011 smart Festival Offers 'Test Drives With a Difference'

The smart festival is back for 2011, offering visitors a unique test drive experience that has already been successfully featured at the recent smart urban stage events, but which will be slightly different. Those who take a ‘test drive with a difference’ at the smart festival taking place on September 10 at Mercedes-Benz World, Weybridge, will be able to sample the smart electric drive, as well as current models from the smart range.

An exclusive set of smart fortwo body panels created by Johanna Basford at the smart urban stage will also be auctioned for charity at the smart festival. The panels were inspired by the tweets from the public on their visions for the future.

Also new for this year’s festival are a free on-site fitting service of the new smart foryou graphics and decals, a ‘meeting point’ where visitors can chat with the specialists behind smart social media and digital communications, and an exclusive preview of an exciting smart project in collaboration with clothing manufacturer Boxfresh.

As with previous smart festivals, smart owners have the opportunity to pre-enter their cars in competitions to find the ‘most modified’, ‘best kept’ and ‘best dressed’ smart. The manufacturer will also be displaying its full range, along with some of the most memorable, one-off smart specials and concepts.

“Last year’s smart festival was the best ever with over 4,000 people attending and we are pulling out all the stops to make sure the 2011 event attracts even more visitors. We’ll be providing an unprecedented insight into the smart ethos of fun, affordable and environmentally compatible motoring while giving visitors the chance to take a test drive with a difference,” said Gary Savage, Managing Director, Mercedes-Benz Cars.
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