Mazda defines the design concept as a “Sophisticated Beast.” “Mazda’s brand message is Zoom-Zoom, which refers to the emotion of motion first experienced as a child. With the All-New BT-50, we aimed to express this emotion through the design, and we drew a lot of inspiration from various “movements” in the world around us,” explains Ryo Yanagisawa, chief designer of the all-new BT-50.
Mazda’s family face, the five-point grille, is further evolved for a more imposing expression with the headlights, shaped as a boomerang, and a chrome crossbar forming a large pentagon. The taillights are stretched horizontally, reaching around the corners and across the tailgate
Inside, the dashboard has an asymmetric design, while four metallic panel strips span from the door trim to the sides of the center console. A metallic outline highlights the two cylindrical dials and connects them via a center strip to enhance the sporty mpression of the instrument panel.
Other interior highlights include the audio control panel and the climate control switch panel, which has independent driver and passenger-side temperature controls.
“For example, we had a photograph of a lion. He looked like a magnificent predator with his muscles all bunching up as though he was about to pounce on his prey. His sinews were stretched taut ready to strike, and his mane framed a sharp, masculine countenance that seemed to say, ‘I am the proud king of the beasts!’ In profile, that lion appeared to be both intelligent and powerful. I really wanted the design of the truck to project that kind of image,” continued Yanagisawa.