2011 Ford Fiesta Starring in ‘If I Can Dream’ Series

After it has played the key role in the Fiesta Movement marketing campaign, the 2011 Ford Fiesta prepares for its next assignment in a new series called ‘If I Can Dream’, that will stream live 24/7 on a special dedicated website as it follows five young people as they pursue their dreams in Hollywood.

In addition, a 30-minute show will be broadcast each week exclusively on Hulu, a website that offers popular TV shows and movies from commercial networks.

“This is a natural role for Fiesta to play,” said Connie Fontaine, Ford brand content and alliances manager. “Fiesta’s substantial role will allow customers to interact with the vehicle firsthand and experience the technologies and features before the vehicle goes on sale.”

The Fiesta is no stranger to having an online presence in the social media space. Like Fiesta Movement agents, the cast of the show will communicate with fans and followers via social media.

“The Ford Fiesta already has the attention of socially connected consumers months before it goes on sale in North America next summer,” said Fontaine. “So when 19 Entertainment approached us to cast the Fiesta in If I Can Dream, it seemed only natural. The role that 19 Entertainment and Ford have created for Fiesta is really exciting and will provide viewers a different look at the cast members through amazing technology and the Fiesta.”

“I am determined to continue challenging convention and pushing the boundaries of mainstream entertainment,” said Simon Fuller, creator of If I Can Dream. “The next frontier is the video world of authentic real-time interaction. If I Can Dream experiments with technology to provide for the first time a complete open-door experience that allows the viewer to experience reality in a way never before attempted.”