Volvo Starts Selling V60 Hybrid Exclusively in Europe

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Despite the main market for hybrids being the US, Volvo has decided to sell its new V60 hybrid exclusively in Europe. The plug-in hybrid was unveiled at the Geneva Motor Show, last year.

The car features Volvo’s familiar 2.4-liter 5-cylinder diesel engine with 215 hp which, in the hybrid, is boosted by a 70-hp electric motor. The diesel engine drives the front axle, while the rear axle is powered by the electric motor. This drivetrain combination gives the car an incredible fuel efficiency rating of 2l/100km (117 US mpg) and a theoretical battery-only range of 50 km (31 miles) - both figures are extremely good, even for a hybrid.

The hybrid car is only available with all the options and the highest trim level and it costs €61,150 (£49,300), which is €13,650 (£11,000) more than a V60 with the 2.4-liter diesel and the same trim level and options.

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On 4 July 2012 at 00:23 UTC, rick harig said:

volvo sucking it up again, really like most about the cars, but the business behind them sucks out loud. i quit telling people i ownor would recommend a volvo just b/c i didn't want them to blame me for their purchasing one. have decided to move away from such a loser company, this clinches it. really? not going to sell in the US? made my point for me.

On 30 September 2012 at 11:32 UTC, kbergh said:

Volvo is undergoing a massive transformation over the next two years as it constructs all-new platforms, two new engine families and fresh hybrid technology. All of this is a result of Ford (after bleeding Volvo dry) keeping the intellectual property rights to Volvo's technology.

The decision not to launch the V60 Diesel, or for that matter any Diesel, in the U.S. market is as troubling as the the decision not to launch the V40 here, especially at a time when other manufacturers are coming back in with wagon variants.
Kjell Bergh
(Full disclosure: I own Volvo dealerships in the U.S.)