Nissan to Tackle Ford and Chevy Full Size Pickups
At least this is what Nissan Americas vice president Pierre Loing claims, adding that the Japanese-based carmaker wants to turn the low volume Titan pickup into a solid competitor for the markets main players, Ford and Chevrolet.
Built since 2004, Nissan Titan was not intended to challenge the big Detroit Trucks in sale numbers, but rather to be an alternative to them. Titan's greatest success so far was recorded in the south central part of the United States, which accounts for nearly 25 percent of sales.
Nissan's new Titan, most probably set to appear for the 2014 model years, will have a more powerful V8 engine derived, in part, from its successful racing program. Fuel efficiency will also be a major concern at Canton, Mississippi.
But the Japanese automaker has a long climb ahead in the full size pickup segment, considering that Ford and Chevrolet sell over 500,000 of their trucks each year. For the moment, the Titan is fifth in the US, after Ford's F-150, Chevy Silverado/GMC Sierra, the Ram, and Toyota Tundra.